K-Genre Studios & Park
Status:
Planning
Year:
2025
Type:
Planning
Size:
TBD
Client:
Public-Private Partnership
Location:
TBD
Step inside the worlds Korean cinema built
A destination where the intensity of Korean action, thriller, and horror is no longer something you watch — it's something you survive, perform, and walk through.
Hallyu is not a passing trend. It is a sustained body of work defined by sharp storytelling, high production values, and a distinct cultural voice — and audiences increasingly want to do more than stream it. They want to stand inside it. K-Genre Studios turns that demand into a place. Built on the visceral pull of Korean genre film — the car chases, the close combat, the dread of a train you can't get off — it fuses working production studios with immersive, location-based attractions. Visitors don't tour a set behind glass. They step into the scene.
Attractions & shows, engineered for immersion
Korean action earns its tension through structure: tight narrative, grounded fighting, the unpredictable turn. Translated into physical space, that craft becomes attractions you feel in your chest — built on dynamic motion systems, practical effects, precise set design, and sound that won't let go.
Where IP, immersion, and tourism compound
The model is built on a simple multiplier: beloved Korean IP makes immersive attractions land harder, and immersive attractions give that IP new life and new revenue. The result is a destination that earns across ticketing, F&B, merchandise, character products, and live events at once — not a single revenue line, but a portfolio of them.
Location-based entertainment is also where the growth is. The global LBE market is projected to expand from USD 4.5B in 2023 to USD 47.2B by 2033 (26.5% CAGR), with Asia-Pacific accelerating fastest — and Korea the fastest-growing market in the region at a projected 29.5% CAGR through 2030. For investors, that places K-Genre Studios at the intersection of a proven cultural export and a sharply rising asset class.
A creative team drawn from Korean film, stage, and development
K-Genre Studios is shaped by people who have actually made the work it celebrates — the action directors who Koreanized the fight scene, the acting mentors behind a generation of global stars, the producers and musical directors who shipped at national scale, and a development team that has delivered complex projects across continents. The creative spine and the build discipline sit in the same room.
Step inside the worlds Korean cinema built
A destination where the intensity of Korean action, thriller, and horror is no longer something you watch — it's something you survive, perform, and walk through.
Hallyu is not a passing trend. It is a sustained body of work defined by sharp storytelling, high production values, and a distinct cultural voice — and audiences increasingly want to do more than stream it. They want to stand inside it. K-Genre Studios turns that demand into a place. Built on the visceral pull of Korean genre film — the car chases, the close combat, the dread of a train you can't get off — it fuses working production studios with immersive, location-based attractions. Visitors don't tour a set behind glass. They step into the scene.
Attractions & shows, engineered for immersion
Korean action earns its tension through structure: tight narrative, grounded fighting, the unpredictable turn. Translated into physical space, that craft becomes attractions you feel in your chest — built on dynamic motion systems, practical effects, precise set design, and sound that won't let go.
Where IP, immersion, and tourism compound
The model is built on a simple multiplier: beloved Korean IP makes immersive attractions land harder, and immersive attractions give that IP new life and new revenue. The result is a destination that earns across ticketing, F&B, merchandise, character products, and live events at once — not a single revenue line, but a portfolio of them.
Location-based entertainment is also where the growth is. The global LBE market is projected to expand from USD 4.5B in 2023 to USD 47.2B by 2033 (26.5% CAGR), with Asia-Pacific accelerating fastest — and Korea the fastest-growing market in the region at a projected 29.5% CAGR through 2030. For investors, that places K-Genre Studios at the intersection of a proven cultural export and a sharply rising asset class.
A creative team drawn from Korean film, stage, and development
K-Genre Studios is shaped by people who have actually made the work it celebrates — the action directors who Koreanized the fight scene, the acting mentors behind a generation of global stars, the producers and musical directors who shipped at national scale, and a development team that has delivered complex projects across continents. The creative spine and the build discipline sit in the same room.
Project team:
Summus Partners, Jaeyeop Kim, Jaeil Choi
Collaborating architects:
Hidden Lemons
Building physics:
Interior designer:
W.DESIGN
(Other works)
